Woman sitting on the beach with a credit card.

Why Summer Advertising is a Good Idea

Take advantage of engaged audiences

Summertime=screen time! With school out of session, more people, especially children, their parents, those that don’t go away for summer vacations, and other seasonal workers, are on their phones and consuming more media than they normally would. It’s a great time to take advantage of these engaged audiences and capture those conversions. Whether it’s through social media and digital ads, tv commercials, billboards, or other mediums, your ads and marketing efforts are sure to reach audiences that are otherwise preoccupied during other times of the year.

Build up excitement and momentum

Another benefit of summer advertising is that your company can build up excitement and momentum for the festive seasons like back-to-school, Halloween, Thanksgiving, Christmas, etc. It’s important for marketers not to break momentum and maintain consistency. You’ve built a strong marketing strategy, so why not keep that moving instead of starting from scratch when the cooler months come? Don’t lose out on connecting with audiences you worked hard to build and retain.

Steal the spotlight

Don’t be afraid to steal the spotlight. Some of your competitors may stop their marketing efforts during the summer months. Use this to your advantage and ramp up your company’s marketing efforts. This will allow your business the potential to dominate your given industry when others are going dark.

Try something new

Last but not least, your audience’s behavior changes during the summer. Use this change to try something new and take creative risks. If it’s successful, add it to your repertoire, if not, no sweat. Many people schedule home improvement projects while the weather is nice, so take advantage of sales and promotions that would benefit those folks. The warm weather also inspires consumers to get out-and-about. Capture that foot traffic with creative signage and eye-catching visual displays. Also, don’t forget to consider the holiday shopping behavior of your audiences. It’s beneficial to run promotions that correlate with exciting life events and major holidays, like graduations, Independence Day, Memorial Day, and Labor Day. 

With FUEL Marketing’s assistance, you can be confident that your business is on its way to reaching its fullest potential. Our main goal is to find and implement marketing strategies that work for you and your budget, regardless of the season. If you’re ready to retain a full-service advertising, marketing and public relations agency, contact [email protected] or learn more about us–and start adding a team of experts to your company today. 

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