Understanding Marketing Metrics: A Crash Course
Marketing terminology can be challenging to understand, but knowing the true definition of marketing metrics and terms is crucial for developing successful marketing campaigns and
March 30, 2023
FUEL Marketing Blog
The How-To of TikTok
TikTok can be an intimidating platform when it comes to marketing strategies- the algorithm is seemingly random, making virality seem elusive to every user. However,
February 22, 2023
2023: What’s New on Social Media
It’s no secret that social media is ever changing, with companies merging, new policies, and adapting tastes of the public, businesses and marketers must learn
January 4, 2023
Giving Tuesday: Cause Marketing & Social Impact
As a company in 2022, giving back is becoming more of an expectation than an added benefit for consumers. In a study by Foresters, they
November 23, 2022
Understanding Franchisor and Franchisee Marketing
If your goals are to build a strong, loyal customer base and grow your business, it’s important to have consistency and a solid marketing strategy.
June 9, 2022
Dive into Cause-related Marketing
In 2022, consumers and clients alike are demanding more from the businesses they choose to support, emphasizing ethical and sustainable practices along with transparency in
April 19, 2022
The Media Algorithm: 5 Tips to Reach Your Target Audience
Relevancy is king. In a digital world, people are receiving a constant influx of information, whether from advertising or social media. As stores of information,
March 23, 2022
Simple Social Strategies
Whether you use Twitter, Facebook, LinkedIn, or Instagram, having a social media presence can increase brand awareness, humanize your brand, and allow you to reach
February 15, 2022
Tis’ the Season for Programmatic Audio Advertising
We all enjoy getting into the holiday spirit. And what better way than with holiday music or storytelling. Where do you go for on-the-go holiday
December 3, 2021