Recent research studies confirm that people staying at home are consuming more content, news and videos than ever before. And, they are also using more online communication tools.
Facebook reports a 50 percent increase in messaging, with voice and video-calling more than doubling on Messenger. With a large percentage of usage centered around messaging, groups, and livestreams, Facebook has revealed that many of these features are not monetized and Facebook is seeing a decline in revenue.
Despite this, many people are returning to Facebook who had previously abandoned the platform over privacy concerns. While Facebook may be experiencing a decline in revenue, this is good news and a great opportunity for companies to consider Facebook platforms. It means there is an opportunity for advertisers to see less competition and increase market share with either a small increase in budgets or no change in their current budgets.
Today, as opposed to last month, there’s a better opportunity to reach more people at the top of the funnel through PPC and paid social ads.
Here are a few opportunities worth exploring now, as people consume more content:
- Google display ad and Microsoft ad expansion
- YouTube and in-video ad placement options.
And remember, at some point, various mandates and restrictions will be lifted. When that happens, consumers will be eager to get outside and engage again. Whether online advertising will be the same as before the Coronavirus is yet to be determined, but it’s a good time to prepare for any and all future business developments.
To learn more about how Facebook and digital media can fuel your business, please contact [email protected].