Most companies consider it sound business practice to outsource critical functions such as accounting, legal services, financial consulting and sales. So, why not outsource advertising, marketing and public relations?
If you want to grow your business, plus save time and money, it’s time to hire a full-service advertising, marketing and public relations agency. Based on your goals, you’ll discover the true value of harnessing the power of experts to create and implement a customized marketing communication strategy—a strategy that will propel your business forward.
So, how do you find the best firm for your needs? Ideally, the firm you select will be your agency and partner for many years. Your agency should help your business grow. And, in turn, the agency should be growing too. Therefore, look for a firm that has a history of long client and long staff tenure.
While there are many beneficial reasons for hiring a full-service advertising, marketing and public relations agency, here are the top three reasons:
1. Team of Specialists
When you work with an agency, you’ll be assigned a team of experts to work with your company including account strategists, media buyers (traditional and digital), graphic designers, content creators, social media specialists, PR specialists, audio and video producers and web designers/developers. These marketing experts provide expertise that most businesses normally would not be able to afford. In most cases hiring an agency is less than a salary and benefit package associated with hiring just one internal marketing person.
2. Time and Cost Savings
Hiring an agency can save time and money. Rather than coordinating numerous projects with multiple vendors, using an agency allows all projects to flow through a single point of contact, usually the account executive/coordinator. The benefit to you is that you only need to manage one relationship. Consequently, since agencies book advertising for numerous clients, they are able to leverage their media relationships and secure deep discounts. Experienced media buyers also negotiate package deals, added value opportunities and complimentary media placements. They are experts at analyzing media options and finding the best media mix to reach your target audience and maximize your ROI. Additionally, your team of experts are the first to know of new media vehicles and proactively provide targeted opportunities throughout the year.
3. New Ideas
Some companies are concerned that an outside advertising, marketing and PR firm will not know how to market their products/services as well as the company itself. However, ad agencies have experience in a variety of industries and are often able to provide a fresh perspective as well as an unbiased opinion. Also, an agency can even help refresh your brand image by developing a new company logo, tagline and a style guide. Agencies can also help refresh your website. They have experienced web designers and developers that can update your website’s design, content and perform search engine optimization which will improve your organic search results.
All these reasons support the fact that agencies are advantageous to growing your business. If you’re ready to retain a full-service advertising, marketing and public relations agency, contact [email protected] or learn more about us–and start adding a team of experts to your company today.