By partnering with an experienced and trusted marketing agency, dealers can now leverage proven expertise to help place and manage ongoing efforts and needs of all participating hot tub dealers/locations throughout North America.
Communication
The Fuel team will adapt to each of the participating dealer’s schedule and needs! Our goal is to be available, while also respecting your time for operations and customer service. We will provide Zoom meetings, conference calls, written agendas and follow-up.
How is Fuel Marketing paid?
With our valued partnership with Bullfrog Spas, as well as being an established and accredited advertising agency with over 21 years in business, Fuel will not charge monthly fees for meetings, calls and follow-up time with all participating dealers. Instead, the majority of our payments are through the commission made in media placements, as follows:
Traditional and other applicable media will provide Fuel (advertising agencies) the industry standard 15% commission, once media rates are firmly negotiated by our media team. Example: if we negotiate $100 radio spot, the radio station will then give us $15 back in earned commission.
Digital, and other non-traditional media projects, or when vendors do not apply commission (as noted above), Fuel will then incorporate the commission or mark-up fee. This amount is based on initiative and ranges from 15-20%.
Fuel will provide support, ideas and media communication as added value, including press releases and alerts. However, if more advanced press or promotional management is required, an hourly fee will be applied.
Typically most creative will be supplied by Bullfrog Spas marketing department. Therefore, any creative fees or ad creation costs/updates will be at a preferred and reduced rate. Talent fees or other specific market needs like photography and video will be estimated and presented separately for approval.